mai 01 00:00 2016 Printează Articolul

Intercontinental NEWS


[South america city] C. Walt Thompson Co. And media unit Total Media have won the Nike be aware of Mexico. JWT already handles the Nike Asia pacific cycles account. Based on industry sources, Nike put the account previously handled by McCann Erickson Worldwide up for review several weeks ago. Ten agencies were competing for the business before the field was refined to three finalists: McCann, JWT so Leo Burnett Co. JWT said the Mexican agency took advantage of the Asia team’s experience to develop the delivery, Directed by idaho based David Simpson, Foreign director for the Nike account. "Nike is a popular victory for us, Had identified Liz Paul, Movie representative general of JWT Mexico.

[Dublin] MediaCom, The Grey online marketing owned media planning and buying operation, Will step up its buy program across Europe. The move follows a gathering of Grey and MediaCom heads from Europe, The center East and Africa in Dublin. The thing is for the network, Already present in almost all of the region’s major markets, To grow quicker. It already claims to be your stand along media network in Germany and Austria.

Marketing promotions 2020 execs set London meeting

[London, uk] Senior international marketers will discuss quite a few their version of the ad agency of the future to how to develop new global brands at Advertising Age International’s conference Marketing 2020 Europe in London on June 30 to July 1. Page, Is the main event in London overseas Advertising Week. Marketers will talk about how they turned Nokia cell phones, Pharaceutical medication company Novartis and Smirnoff vodka into global 75 mg indocin price. brands.

Mars adjusts $30 million to MediaCom

[Veghel, Holland] Mars BV has switched its $30 million media buying business in holland to Grey Advertising owned MediaCom from D’Arcy Masius Benton Bowles, Both Amsterdam. Benelux Media Manager Jacqueline Rams says the decision has no implications on creative assignments, Which are encouraged globally, And in holland are shared between Grey, DMB and therefore BBDO. Media buying is determined locally, About the, And was won in a pitch between roster agencies also with outside shops. "It’s part of our philosophy that every now and again we have a review to keep us all awake and sharp, Had to talk about Ms. Rams.

Well-known Chartered media lands at FCB

[Hong kong] Standard Chartered has employed Foote, Cone Belding to control the $6.4 million media account for its credit card business in Hong Kong pursuing the four way pitch that included incumbent Leo Burnett Co. FCB Hong Kong Managing Director Carol Cheung said the agency will handle all media planning and purchasing in Hong Kong, In addition to some additional database business and special projects. Burnett is constantly on the handle the creative account.

Wieden gains in merging of Bavarian banks

[Munich] Wieden Kennedy, Amsterdam, Has emerged the chief beneficiary of the merger relating to the two major Bavarian banks Hypo Bank and Bayerische Vereinsbank. After a long term pitch involving seven agencies, The banks’ marketers decided Wieden will run the business umbrella campaign for the new HypoVereinsbank, Leaving Hamburg based Baader Lang Behnken incumbent on Bayerische’s advertising business to handle it and literature account. Along, The bosses is expected to be worth more than $35 million. TBWA had treated Hypo Bank.

Mexican newspapers Reforma’ links with CNN

[South america city] CNN en Espanol and one of Mexico City’s leading daily newspapers are co desigining a business news program launched last week. Writers from Reforma will produce"CNN/Reforma Presenta Negocios south america" ("CNN/Reforma Present Mexico undertaking"). The show are only going to air in Mexico, But CNN is looking at associated with broadcasts in other countries.

National Geographic’ to create in Hebrew

[Phon aviv] The first Hebrew issue of country wide Geographic hits newsstands this month. Local logging house Hed Artzi, Together with daily newspaper Ma’ariv,, Will publish the distribution. Daphne Raz, Editor in chief of the Hebrew style, Hoped the magazine eventually will have a lymph system of 70,000. The monthly is a Hebrew interpretation of the entire English edition, Plus local sections associated local advertising. An advertising ran in Ma’ariv, Including Shalmor Avnon Amichay/ Y Sony to launch Vaio PCs in Europe

[Tokyo, japan] The new the Corp. Said you will need the popular Vaio line of computers to Europe. The particular organization is eyeing Brussels as a center for its new European PC unit. Since properly discover the Vaio series of notebook and desktop PCs last July, The portable computers has become a leading seller. Sony dropped from the PC business in the late 1980s because of flagging sales.

Pepsi spends $250 mil in the Philippines

[Manila] Coke Cola Philippines, Under the new tools of local trading group Guoco Holdings,, Has embarked on a $250 million investment online over the next five years in a bid to cut into the market share of Coca Cola Philippines. The second currently holds 70% of the domestic beverage market to Pepsi’s 20%. Pepsi also is seeking to further improve"Brand money" Through the development of the new blue packaging, Vigorous as well as young product endorsers such as local teen age star Jao Mapa. The particular organization expects to hit $102.6 million in specials this year, But it forecasts net gain of only $230,000.

Club Med awards global media behalf to Carat

[Venice] French leisure group Club Mediterranee has awarded its global media buying business venture to Carat, A part of London based Aegis. It follows the appointment of Publicis to Club Med’s creative account in March. No budget was disclosed but is expected to be much much more than in previous years. Carat has been handed the business enterprise previously split between various agencies in different countries. Send out new ad strategy, Can kick in next winter, Is said to be aiming for a location based on"Getting, Running and family, With a more direct charm younger people.

M Saatchi attracts in Tie Rack

[Rome] Niche retailer Tie Rack has fitted M Saatchi, United kingdom, To conduct a strategic review of the brand and its future connections requirements. Tie slab, Which sells appliances such as ties, Scarves and handkerchiefs for males and females at 450 stores in 31 countries, Has no time before used media advertising. Roy Bishko, Chairman and originator of Tie Rack, Says M Saatchi was certain"Based on its strategic and creative strength. "It is now an acceptable time for us to take stock of the brand’s position in a changing marketplace and consider our communication needs, Tie Rack has expanded quickly across the world via franchising.

Grey ad direct orders nuclear weapons testing

[Duesseldorf] Grey indonesia, In co-operation with Grey Tokyo, Has established a TV commercial protesting against tests of nuclear weapons, Branded"Stop the stupidity, The 30 second effort consists of a survivor of the Hiroshima nuclear bomb, Viewable in Hiroshima’s Peace Park, Who is marked: "Howdy. Typically message to the leaders of the Indian and Pakistani nations and anyone having nuclear weapons. Why do you test atomic bombs? As a citizen of Hiroshima you can be assured: They do the trick, Most of usually unquestionably this particular endline is"Stop the mayhem, Before craziness stops us,

Virtual ads’ eliminated of Sydney Olympics

[Questionnaire] Sydney 2000 Olympics organizers have built new clauses into the contracts with TV broadcasters for the olympics, Forbidding the installation of"Virtual merchandising" That superimposes advertising on boards and playing surfaces at sports. Alarmed that Kerry Stokes’ Seven Network has signed an upmarket licensing agreement with ORAD, An Israeli company that developed digital technique, Whilst gary Fenton, Head of the Sydney Games broadcasting neatness,
Bashaud Breeland Jersey, Said contracts now stipulate tv stations cannot use the technology to alter Olympic images. Virtual board technological innovation means, As an example, That different ads may be used behind the same finishing line and sold to individual viewerships, Ads can be removed in behind action scenes, Or cigarette and alcohol ads can be broadcast to international locations where such ads are legal.

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